Paid-ads management for Google Ads.
Mag drafts the creative. Picks the audience. Tunes the bids. You get tap-sized approvals every morning — and your weekends back.
connect in 5 minutes. cancel any time.
Somehow you’re now writing ad copy at 11pm, A/B testing button colors, and refreshing a dashboard full of charts to see if today’s campaign worked. This isn’t the job. The job is building. Marketing got in the way.
Every founder we talk to has the same three options and hates all of them:
Boutique performance agencies want thousands a month before they touch a single campaign. A junior account manager learns your product on your dime. You sign a 6-month minimum. You hate it by month 2.
Recruiting takes weeks. Onboarding takes weeks. Salary takes runway. By the time they’re ramped you’re 4 months in. And the senior marketers you actually want don’t join a 5-person startup.
You can. You’ll be okay at it. But every hour in Ads Manager is an hour not shipping. Your weekend is gone. Your morning is gone. And you still don’t know if the new creative is working.
So we built a fourth option — the one we wish existed when we were running ads.
You don’t manage Mag like a contractor. You connect, brief, and step away. Mag runs in the background and reports back daily.
Plug in your Google Ads account. Drop one line of JS on your site so Mag can read the funnel firsthand. Point her at your URL — she scrapes your pricing, testimonials, and copy on her own. No kickoff call required.
Tell Mag who you sell to and what “good” looks like for your business. One paragraph. Or just point Mag at a competitor’s site and say “this kind of customer.”
Mag generates ad creative, builds audiences, and ships campaigns into your Google Ads account. You approve every batch in one tap before anything goes live.
Mag tunes bids, kills losers, hunts winners. You read a short daily dispatch over coffee. Take over any campaign whenever you want — Mag will adapt.
Not a dashboard for you to interpret. One sentence on whether your money is working, the three numbers behind it, and whatever she needs a decision on — with the things she hasn’t figured out yet left in plain sight.
↘ needs you
1 itemshown 7 times so far — too early to read clicks, since at this size zero is what i’d expect anyway.
↘ is it working
318 people saw your ad and 24 clicked — so the ad is doing its job. none of them have signed up or bought yet, which is the next thing to watch.
↘ this campaign is being held back
i don’t have a fix to offer for this one yet — i’m still reading it. it won’t clear on its own.
↘ google ads · last 30d
↘ site health
5d ago↘ ai search
18h agoa floor, not a measurement — their apps strip the referrer
No dashboards to babysit. No SQL to write. No Looker Studio to set up. Mag posts cards to your home feed whenever she has something for you — what changed, what worked, what’s next.
The feed is where the work lives. Email and Slack are just how she reaches you when a card genuinely needs a tap — most days you read one, hit approve, and move on.
↘ mag noticed · this morning
morning —
spent $84 yesterday. acquired 7. one of them looks like the kind of customer you keep.
Eight things a senior performance marketer does for you, but in software. Mag drafts, investigates, audits the site your ads point at, and writes the prompts to ship the fixes — you stay in the loop without doing the legwork.
Mag drafts concepts, writes ad copy, and generates static images grounded in your brand kit and your site. You approve every concept before it ships, and she gives you variants to iterate.
Ask her anything about your funnel. She investigates your analytics live — pulling event counts, cohorts, and trends in real time — and tells you what's actually happening, with the tool calls visible so you can audit her work.
When Mag asks you to ship something — instrument an event, fix a step in the funnel, swap a hook — she remembers. The moment your analytics shows the change landed, she closes the loop and celebrates. No nagging spreadsheet.
Drop one line of JS on your site. Mag watches your funnel events firsthand — landing clicks, signups, paid conversions, whatever you instrument — and tells you what's actually broken, not just what platforms claim.
When Mag prescribes a code change — instrument an event, add a utm catch, fix a tracker — she writes the prompt for it. One click to copy. Paste into Claude Code, Cursor, or your tool of choice. Ship in minutes, not days.
Mag runs a full Lighthouse pass on your site — speed, technical SEO, accessibility — and reads your actual on-page copy against what your brand is supposed to say. She re-runs it on a schedule, so a regression shows up as a card instead of a mystery.
Your buyers ask answer engines now. Mag checks whether ChatGPT, Claude and Perplexity can reach your site, read it without running JavaScript, tell what you sell, and find a sentence worth quoting — then hands you the exact markup to paste.
An audit is a list, not a verdict. Mark each finding done as you ship it and Mag drops it from the next run — the ones you skip stay skipped, and the card only closes when you have answered all of them. No audit that re-raises work you already did.
Every fix comes with the prompt to ship it — the finding, the change, and how to tell it worked — written first-person for Cursor or Claude Code. The guardrails vary by fix: a speed fix is told not to change how the page looks, a copy change has to show you the wording first, and anything needing new dependencies has to stop and explain itself.
Mag posts cards to your home feed whenever she notices, drafts, or asks for something. Most mornings it's a card or two. She'll also ping you in Slack or email when something genuinely needs a tap.
Mag watches what’s working in your ads, what your funnel does, and which of her drafts you accept or kill. Once a week she proposes small edits to how she sees your brand — your positioning, your ICP’s pains, the words she leans on. You approve. The next batch of drafts reads tighter.
Lands in your feed about once a week.
The cold version of Mag is generic. The Mag who’s read your numbers for six weeks is the one you keep.
the “weekends back” angle is outperforming “save money” 3:1 on click-through. you’ve approved 8 of the last 11 ad drafts that leaned on time-poverty. promoting it.
Most ad platforms make money when you spend more. Mag doesn’t. Here’s what that means for how Mag actually behaves.
Mag will always propose the cheapest experiment that produces a real signal. We’d rather take 3 weeks to find the right audience than burn $10k chasing a hunch in 5 days.
You set a monthly cap Mag won’t cross without coming back to you, and any budget change beyond ±15% returns to you for approval. You also pick how much she does on her own, per kind of decision — from “ask me first” to “do it and tell me in the recap”. No surprise invoices.
Mag’s dispatches lead with what we killed and why — not just what’s winning. Negative results compound faster than positive ones. We don’t hide the bodies.
magig is opinionated, which means it’s not for everyone. We’d rather tell you upfront than waste your slot.
| magig | Agency | In-house marketer | Doing it yourself | |
|---|---|---|---|---|
| Monthly cost | $29–$199/mo flat | $5k–$15k retainer | $80k–$160k salary | $0 + your weekends |
| Time to launch | Days | 2–6 weeks | 3+ months to ramp | Depends on you |
| Watches campaigns daily | Yes — hourly | Maybe | Yes | If you have time |
| Ad accounts live in | Your accounts | Theirs (usually) | Yours | Yours |
| Switching cost | Cancel any time | 6-month contract | Painful | n/a |
| Surprise invoices | No — capped | Sometimes | No | No |
↘ rough industry ranges · your numbers may differ
Every plan is the same trade at a different size: connect Google Ads, and Mag goes to work — no agency retainer, no paid-ads-bro course, no $500-burned-figuring-it-out. Every plan starts the same way, with Mag asking first. What moves up the ladder is how far she can go once she has earned it.
Every plan: mag starts by asking and earns her way up · she won't spend on her own until you've set a ceiling · top up any time or turn on auto-buy · cancel any time, no contract.
Instagram and Meta ads are built and waiting on Meta’s app review. TikTok next.
cheaper than a single agency consultation. a growth hire costs $4–8k/mo.
ready when you are.