What Magig is

Magig is an advertising agency whose staff is an AI. The agency is called Mag.

The distinction that matters: Magig is not a tool you operate. Mag does the work — researches your market, writes the creative, launches and tunes the campaigns, reads the results — and brings you the decisions that are genuinely yours to make. You are the client, not the operator.

What Mag actually does

• Reads your marketing site and builds a brand brain: who you sell to, how you sound, what you charge, what you must never say.
• Writes and generates creative — copy, static images, video — against explicit hypotheses rather than vibes.
• Launches and runs campaigns on the ad platforms you connect.
• Watches performance continuously and acts on what it sees, within the authority you've granted.
• Tells you what it did, what it got wrong, and what it wants to try next.

What Mag is not

Mag is not a copilot waiting for instructions, and it is not autonomous in the sense of unaccountable. Every action resolves against a decision authority level you control per brand, and every outcome is written to an audit trail you can read. See How Mag decides.

Where you talk to Mag

Mag works where you already are — the Magig web app, Slack, or Telegram — and it is the same Mag in each: one voice, one memory. A question you asked in Slack last week is context for the answer you get in the app today.

There is also a read-only MCP server that lets you inspect your account from Claude, Cursor, or any other MCP-capable tool. That surface can only look, never act.