Getting started

Onboarding is a conversation with Mag, not a form. You should never have to edit a DNS record, create a developer app, or fill in a forty-field questionnaire.

The order it happens in

1. Name your workspace.
2. Paste your marketing site URL. Not a brand name — the site. Mag derives a starting name from the domain and begins reading immediately.
3. Mag reads the site and builds a draft brand brain: what you sell, who to, how you sound, what you charge.
4. Review the brief. Mag shows you what it found and you correct it in plain English. This is where the positioning, voice, and customer inferences get confirmed.
5. Mag writes a competitive playbook — who you're up against and where the opening is.
6. Then, and only then, the plan page.

Payment sits at the end on purpose

You see Mag's actual work — the brand brain and the competition playbook — before you are asked for a card. Asking first would be the wrong order for an agency relationship.

Every new workspace gets a one-time grant of Mag tokens at signup, sized to cover a brand's onboarding with room to spare, so the preview can run before you've paid anything. While you're on that grant the token count in the top bar says so.

Connecting ad accounts

Meta, Google, and TikTok connect by signing in — no developer tokens, no app review. Mag discovers the ad accounts it can see and asks you to confirm which one is the live one rather than guessing.

If you don't have a Business Manager yet, Mag will walk you through creating one. It will not hand you a help-center link and wish you luck.

If something fails

A site that can't be read — private, unpublished, or blocking us — stops the scrape, and Mag says so plainly instead of showing you a cheerful summary over an empty brain. You can retry, point it at a different URL, or skip the scrape and just describe the business in a paragraph.